John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries as well as "band manager" with BoingBoing.net.
Will Wright has become one of the most successful designers of interactive entertainment in the world. He began working on what would become SimCity—The City Simulator in 1985. Using a complex technique, he found a way to bring realistic simulations to desktop PCs. Previously simulations of this sort were only available to the military, scientists and academicians. However, using an easy to use graphic interface, the world of simulations opened up to consumers.
Will Wright has become one of the most successful designers of interactive entertainment in the world. He began working on what would become SimCity—The City Simulator in 1985. Using a complex technique, he found a way to bring realistic simulations to desktop PCs. Previously simulations of this sort were only available to the military, scientists and academicians. However, using an easy to use graphic interface, the world of simulations opened up to consumers.
"Will Wright, the creator of SimCity, the Sims, and now Spore, speaks with pundit John Battelle about the creative process, user-generated content, and much more."
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